Archive for the ‘Social Media’ Category
The idea—a fairly new and untapped social engagement strategy—was simple: Throughout the day on March 1, Americans for the Arts would receive a $5 donation from Blue Moon on behalf of anyone who re-tweeted a message from @BlueMoonBrewCo, using the hashtag “#RaiseAMoon”. For every $5 that was donated, the gigantic moon-like shape would be raised a few more inches into the air.
‘Wall Street Journal’ announces new site to address the rapidly transforming marketing and advertising industriesIn Marketing, Observations, Planning, Public Relations, Social Media on 03/26/2014 at 10:23 am
just announced one of the most peculiar acquisitions in its 10-year history. It has agreed to buy virtual reality headset maker Oculus VR for $2 billion in cash and stock. “There are not that many companies building technologies that can be the next major computer platform,” said Facebook Chief Executive Officer Mark Zuckerberg in a conference call with investors. “We are making a long-term bet that immersive virtual reality will be a part of people’s lives.”