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Archive for the ‘Public Relations’ Category

‘Wall Street Journal’ announces new site to address the rapidly transforming marketing and advertising industries

In Marketing, Observations, Planning, Public Relations, Social Media on 03/26/2014 at 10:23 am

‘Wall Street Journal’ announces new site – Rockford Record American.

Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today will take a deep and investigative look at all aspects of marketing, including how social and mobile are transforming the industry, along with how television and print media are endeavoring to keep up.

“CMO Today allows us to expand our coverage of some of the most interesting and fast-changing parts of the advertising and media businesses, where digital technology is intersecting with marketing,” said Martin Peers (@mvpeers), the WSJ’s Media and Marketing Bureau Chief.

The new vertical has a full time staff of five, headed up by the WSJ’s newly-appointed Advertising Editor, Suzanne Vranica (@VranicaWSJ), who has nearly 15 years’ experience covering Madison Avenue at the Journal.

2014 Nonprofit Communications Trends Report [Infographic]

In Communications, Marketing, Public Relations, Social Media on 01/16/2014 at 10:23 am

2014 Nonprofit Communications Trends Report [Infographic].

Why online video is the future of content marketing

In Communications, Marketing, Observations, Planning, Public Relations, Social Media on 01/15/2014 at 3:40 pm

Why online video is the future of content marketing | Guardian Small Business Network | Guardian Professional.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why….

Understanding the Role of the Press Release and the Modern Marketing Mix

In Communications, Fundraising, Marketing, Observations, Planning, Public Relations, Social Media on 01/15/2014 at 3:30 pm

Understanding the Role of the Press Release and the Modern Marketing Mix – CommPRO.biz.

The new tactics you must employ now to support your press releases and measure their impact include:

  1. Sharing social media messaging with brand fans and influencers, including a link back to your website, each tailored to the news’ target audience. Social actions taken related to your news are measured by overall shares, shares by influencers, link clicks and, most importantly, the quality of inbound traffic.
  2. Posting and directing journalists to blog posts that directly answer the questions you know journalists will ask you.  This increases the likelihood of company message adoption and decrease real or perceived anxiety by journalists and consumers about your message, brand or organization.
  3. Advertising on key industry media, highlighting the benefits of your product or brand is a terrific way to decrease the amount of time it takes a user to make a decision. Advertising success is measured by desired action taken, clicks, impressions, downloads etc.
  4. Utilizing online media syndication services like dlvr.it and Outbrain which can help increase visibility of valuable coverage and is best measured by impressions, views and quality of inbound traffic
  5. Creating social channel messages for colleagues, customers and partners to share across their own social channels.  Use a unique URL to more easily track shares, inbound traffic and the quality of that traffic
  6. Implement paid and non-paid influencer program to decrease sales consideration time.  This can have an impact on an increase in discussion, message adoption, social reach, quality of inbound traffic leads and amount of time before desired action taken.

 

When Celebrities Can Be More Than Just Eye Candy | BizBash

In Observations, Public Relations on 12/03/2013 at 10:49 am

When Celebrities Can Be More Than Just Eye Candy | BizBash.

Tips to attract the right influencers to your brand

In Communications, Marketing, Observations, Public Relations, Social Media on 09/24/2013 at 11:20 am

Tips to attract the right influencers to your brand – iMediaConnection.com.

Working with an influencer

Celebrities are notoriously finicky people. They can change moods in minutes, and with an audience of millions, this can be hard for your brand to manage. But celebs and other influencers are people, too. A few basic social skills should keep them talking you up in ways you actually want.

Give guidance. “Tell us what you think” is way too vague. People who aren’t writers may not know what you want to hear. If the influencer doesn’t know where to start, you may never hear anything.

Don’t limit the influencer’s voice. There’s a fine line. You have to give guidance, but especially if this isn’t a paid campaign, you can’t give too much. Besides alienating your influencer, you don’t want to strip his or her of the voice their audience listens to. There’s no hard rule to follow here — it all comes down to the relationship.

Remember your manners. Say please and thank you, even if the influencer is being compensated. Besides just being nice, saying thanks over their preferred social media will get you even more mileage out of their support.

Companies ‘do a poor job’ of explaining social purpose, say corporate chiefs – Brand Republic News

In Communications, Major Donors, Marketing, Observations, Planning, Public Relations on 09/11/2013 at 2:04 pm

Companies ‘do a poor job’ of explaining social purpose, say corporate chiefs – Brand Republic News.

According to the report, many respondents argued that society provided permission for companies to operate and that understanding the social purpose of the company was integral to this process.

However, 60 per cent said that companies as a whole were either poor or very poor at performing this task, while 44 per cent felt they did so well to employees and 36 per cent to shareholders.

The financial services sector was well down the list of those companies communicating their purpose effectively, with insurance companies doing poorly and investment banks only just registering on the scale.

How Much Did That Video Cost?

In Communications, Public Relations, Social Media on 08/21/2013 at 10:29 am

How Much Did That Video Cost? – CommPRO.biz.

Marketing With Purpose (Infographic) – CommPRO.biz

In Communications, Fundraising, Marketing, Observations, Planning, Public Relations, Social Media on 07/24/2013 at 10:10 am

Marketing With Purpose (Infographic) – CommPRO.biz.

2013 Research | The Millennial Impact

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Public Relations, Social Media on 07/18/2013 at 4:27 pm

2013 Research | The Millennial Impact.

Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a chance if they’re not updating their Web sites frequently and including compelling details about their causes and the people they serve, a new survey finds.  Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently. Six in 10 said they wanted nonprofits to share stories about successful projects and programs and appreciated information about an organization’s cause and the people it serves.

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