In Observations, Public Relations on 12/03/2013 at 10:49 am
In Communications, Major Donors, Marketing, Observations, Planning, Public Relations on 09/11/2013 at 2:04 pm
Companies ‘do a poor job’ of explaining social purpose, say corporate chiefs – Brand Republic News.
According to the report, many respondents argued that society provided permission for companies to operate and that understanding the social purpose of the company was integral to this process.
However, 60 per cent said that companies as a whole were either poor or very poor at performing this task, while 44 per cent felt they did so well to employees and 36 per cent to shareholders.
The financial services sector was well down the list of those companies communicating their purpose effectively, with insurance companies doing poorly and investment banks only just registering on the scale.
In India & International Philanthropy, Public Relations on 07/11/2013 at 11:01 am
CSR in Action: Coca-Cola Partners with WWF, Expands Environmental Goals – CommPRO.biz.
The Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the Coca-Cola system’s sustainability stewardship with the announcement today of new, bold global environmental goals and an expanded global partnership.
These ambitious goals, which complement other Coca-Cola well-being and community commitments, focus on sustainable management of water, energy and packaging use as well as sustainable sourcing of agricultural ingredients through 2020.