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Archive for the ‘Planning’ Category

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

In Communications, Marketing, Planning, Social Media on 06/16/2014 at 12:30 pm

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology.

J.J. Abrams Teases ‘Star Wars: Episode VII’ with UNICEF Charity Initiative Video | Variety

In Fundraising, Marketing, Observations, Planning, Social Media on 05/23/2014 at 1:04 pm

J.J. Abrams Teases ‘Star Wars: Episode VII’ with UNICEF Charity Initiative Video | Variety.

In the new teaser video above, Abrams — speaking from “Episode VII’s”  Abu Dhabi set — introduces “Star Wars: Force for Change,” which he describes as a “brand new initiative that’s dedicated to finding creative solutions to some of the world’s biggest problems. It’s about helping kids all around the world by supporting UNICEF Innovation Labs and Programs.”

The venture, from Disney and Lucasfilm in collaboration with Bad Robot, will raise funds and awareness for UNICEF’s Innovation Labs and its projects benefiting children in need. Fans who donate a minimum of $10 at the initiative’s Omaze page will be entered into a prize draw for the chance to win a trip to London to be Abrams’ guest on the Pinewood Studios set of “Episode VII” and shoot a scene for the new film.

Other rewards for fans who donate include limited edition posters; t-shirts; a lightsaber hilt; concept art and film stills from “Episode VII”; and an advanced screening of the movie in your hometown, depending on the amount pledged.

Online Fundraising Goes Mainstream

In Fundraising, Marketing, Observations, Planning, Social Media on 05/20/2014 at 11:03 am

Online Fundraising Goes Mainstream – Online Fundraising – The Chronicle of Philanthropy

Online giving is still growing, but triple-digit annual increases are a thing of the past.

Internet fundraising grew by roughly 13 percent last year, according to a survey of 100 of the largest nonprofits conducted by The Chronicle.

The Chronicle surveyed all the organizations in its Philanthropy 400 rankings of the largest nonprofits measured by annual fundraising. Of the 100 that responded, the Leukemia & Lymphoma Society topped the list, with more than $98-million in Internet gifts in 2013.

While online giving continues to gain steam, it still accounts for a very small portion of the money charities rely on. Among the 76 nonprofits that provided both their online and overall giving totals for 2013, the median share of online gifts is just 2 percent of all donations from private sources.

Disrupting the nonprofit sector | Socialbrite

In Communications, Fundraising, Observations, Planning, Social Media on 04/19/2014 at 2:32 pm

Disrupting the nonprofit sector | Socialbrite.

The 2014 Nonprofit Technology Conference, which took place last week in DC, is a conference that so many nonprofit tech and communications staffers look forward to every year because of the great sessions, useful tips and tools, and awesome people committed to using technology to advance social good.

I was pretty excited when I saw that there was a “Disrupting the Nonprofit Sector” session. I like forward-thinking panels of this type because I look to conferences for two things: practical tools and updates on my sector that I can use straightaway on Monday morning, and importantly, sessions on the future of our sector.

 

14 Memorable Quotes From Jab, Jab, Jab, Right Hook

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/15/2014 at 5:27 pm

14 Memorable Quotes From Jab, Jab, Jab, Right Hook.

1. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

2. “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

3. “There is no sale without the story; no knockout without the setup.”

4. “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

5. “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

6. “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”

7. “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.”

8. “One out of every five page views in the United States is on Facebook!”

9. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

10. “If you’re in business, first and foremost, you have to be nice. Show your customers that you care.”

11. “Use every customer point of contact to weave stories about who you are and what your brand stands for.”

12. “It took Flickr two years to reach the milestone of 100 million uploaded pictures; it took Instagram eight months.”

13. “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

14. “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”

Infographic — Giving Trends 2013

In Fundraising, India & International Philanthropy, Observations, Planning on 04/13/2014 at 8:00 pm

Online Giving Trends: Blackbaud Report on Charitable Giving in 2013 | Third Sector Today.

Infographic: Cracking the Crowdfunding Code for Your Nonprofit

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/13/2014 at 7:55 pm

Infographic: Cracking the Crowdfunding Code for Your Nonprofit – Online Fundraising, Advocacy, and Social Media -.

Introducing the Impact Genome Project | Stanford Social Innovation Review

In Planning on 04/13/2014 at 7:52 pm

Introducing the Impact Genome Project | Stanford Social Innovation Review.

The basis of developing this “synthetic” data is a comprehensive mapping of the factors involved in predicting a specific outcome. In 1990, the Department of Energy and the National Institutes of Health launched the Human Genome Project to predict health outcomes. In 2000, Pandora created the Music Genome Project to quantify music and predict songs that are likely to produce the outcome of a heightened listening experience. And now, in 2014, we’re announcing the launch of the Impact Genome Project, a massive effort to systematically codify and quantify the factors that research has shown drive outcomes across the entire social sector.

Infographic on World Giving

In Communications, Fundraising, India & International Philanthropy, Observations, Planning on 04/07/2014 at 4:29 pm

CAF_WGI_Infographic.png (1500×7723).

Blue Moon Shines Brightly on Americans for the Arts

In Communications, Fundraising, Marketing, Planning, Social Media on 04/02/2014 at 10:31 am

Blue Moon Shines Brightly on Americans for the Arts.

The idea—a fairly new and untapped social engagement strategy—was simple: Throughout the day on March 1, Americans for the Arts would receive a $5 donation from Blue Moon on behalf of anyone who re-tweeted a message from @BlueMoonBrewCo, using the hashtag “#RaiseAMoon”. For every $5 that was donated, the gigantic moon-like shape would be raised a few more inches into the air.

 

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