Archive for the ‘Observations’ Category
|1||Wounded Warrior Project||34,340|
|2||American Red Cross||9,485|
|3||Doctors Without Borders, USA||7,173|
|4||United States Fund for UNICEF||7,108|
|5||ALSAC – St. Jude Children’s Research Hospital||6,814|
|7||Save the Children||6,012|
|8||American Cancer Society||5,807|
|9||American Society for the Prevention of Cruelty to Animals||5,625|
|10||DAV (Disabled American Veterans) Charitable Service Trust||5,090|
Johnson said the Knight challenge had the potential to create funding difficulties for some of the smaller organizations that might find donors tapped out, but many of the fundraisers said that the Knight challenge might become a rising tide that could lift all their boats. New donors will likely be identified, and Phil Knight himself might be signaling his future philanthropy could be on the rise.
“The philanthropy landscape is beginning to change,” Johnson said. He told the conference audience that they could not expect to continue business as usual and that if they were going to survive, they likely would need to “pay more attention to their business practices.”
Attendees, who ranged from the Oregon Humane Society to Meals On Wheels, spoke of potentially increasing collaboration with one another in the future, though that almost never extends to sharing the names of donors. Johnson said it was unlikely OHSU would share the names of any new philanthropists it uncovers as part of its fundraising campaign.
In advance of the meeting, the organization commissioned a survey of local nonprofits. When asked whether the Knight challenge would, in fact, be “a rising tide that lifts all boats,” 47 percent of fundraisers said it was unlikely and 27 percent said they were neutral. Smaller nonprofits that raised less than $500,000 in 2013 were more likely to voice concern about the Knight grant, according to the survey.
Those numbers suggest a high level of concern, according to Johnson. “Fundraisers are a pretty optimistic lot,” he said.
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