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14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

In Communications, Marketing, Planning, Social Media on 06/16/2014 at 12:30 pm

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology.

J.J. Abrams Teases ‘Star Wars: Episode VII’ with UNICEF Charity Initiative Video | Variety

In Fundraising, Marketing, Observations, Planning, Social Media on 05/23/2014 at 1:04 pm

J.J. Abrams Teases ‘Star Wars: Episode VII’ with UNICEF Charity Initiative Video | Variety.

In the new teaser video above, Abrams — speaking from “Episode VII’s”  Abu Dhabi set — introduces “Star Wars: Force for Change,” which he describes as a “brand new initiative that’s dedicated to finding creative solutions to some of the world’s biggest problems. It’s about helping kids all around the world by supporting UNICEF Innovation Labs and Programs.”

The venture, from Disney and Lucasfilm in collaboration with Bad Robot, will raise funds and awareness for UNICEF’s Innovation Labs and its projects benefiting children in need. Fans who donate a minimum of $10 at the initiative’s Omaze page will be entered into a prize draw for the chance to win a trip to London to be Abrams’ guest on the Pinewood Studios set of “Episode VII” and shoot a scene for the new film.

Other rewards for fans who donate include limited edition posters; t-shirts; a lightsaber hilt; concept art and film stills from “Episode VII”; and an advanced screening of the movie in your hometown, depending on the amount pledged.

Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic

In Communications, Fundraising, Marketing, Observations on 05/23/2014 at 12:56 pm

Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic.

…Consumption philanthropy corrupts the very behavior that should expand our capacity for empathy and turns it into the social equivalent of paying a sex worker for “the girlfriend experience.” Philanthropy should imply a categorically different relationship with money than the one we have a consumers: something we embark on because we want to participate in a larger goal of improving the world and linking our values, histories, and resources with the needs of other people. Instead, this sector is increasingly vulnerable to what Michael Sandelcalls “the corrosive tendency of markets” to crowd out non-market values. “When we decide that certain goods may be bought and sold,” according to Sandel, “we decide…that it is appropriate to treat them as commodities, as instruments of profit and use.”

If we insist that this is the only way to effectively address massive social problems, we resign ourselves to a world dictated by consumer impulses. From our Warby Parker glasses all the way down to our TOMS shoes, we can cover ourselves head-to-toe with signifiers of empathy in lieu of actual connection to humans who need help. Philanthropy means “love of humanity.” Yet as philanthropy merges and then is overridden by consumer activity, it is our own humanity that gets lost in the process…

Online Fundraising Goes Mainstream

In Fundraising, Marketing, Observations, Planning, Social Media on 05/20/2014 at 11:03 am

Online Fundraising Goes Mainstream – Online Fundraising – The Chronicle of Philanthropy

Online giving is still growing, but triple-digit annual increases are a thing of the past.

Internet fundraising grew by roughly 13 percent last year, according to a survey of 100 of the largest nonprofits conducted by The Chronicle.

The Chronicle surveyed all the organizations in its Philanthropy 400 rankings of the largest nonprofits measured by annual fundraising. Of the 100 that responded, the Leukemia & Lymphoma Society topped the list, with more than $98-million in Internet gifts in 2013.

While online giving continues to gain steam, it still accounts for a very small portion of the money charities rely on. Among the 76 nonprofits that provided both their online and overall giving totals for 2013, the median share of online gifts is just 2 percent of all donations from private sources.

14 Memorable Quotes From Jab, Jab, Jab, Right Hook

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/15/2014 at 5:27 pm

14 Memorable Quotes From Jab, Jab, Jab, Right Hook.

1. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

2. “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

3. “There is no sale without the story; no knockout without the setup.”

4. “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

5. “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

6. “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”

7. “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.”

8. “One out of every five page views in the United States is on Facebook!”

9. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

10. “If you’re in business, first and foremost, you have to be nice. Show your customers that you care.”

11. “Use every customer point of contact to weave stories about who you are and what your brand stands for.”

12. “It took Flickr two years to reach the milestone of 100 million uploaded pictures; it took Instagram eight months.”

13. “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

14. “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”

Infographic: Cracking the Crowdfunding Code for Your Nonprofit

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/13/2014 at 7:55 pm

Infographic: Cracking the Crowdfunding Code for Your Nonprofit – Online Fundraising, Advocacy, and Social Media -.

The Role of PR in Multicultural Outreach

In Communications, Marketing, Observations on 04/09/2014 at 10:14 am

The Role of PR in Multicultural Outreach – CommPRO.biz.

The top ethnically targeted business or industry publications should be taken into account, and story angles should be chosen with these in mind – consider the industry and audience relevant publications such as Black Enterprise,LatinaStyle or AsianWeek.

Blue Moon Shines Brightly on Americans for the Arts

In Communications, Fundraising, Marketing, Planning, Social Media on 04/02/2014 at 10:31 am

Blue Moon Shines Brightly on Americans for the Arts.

The idea—a fairly new and untapped social engagement strategy—was simple: Throughout the day on March 1, Americans for the Arts would receive a $5 donation from Blue Moon on behalf of anyone who re-tweeted a message from @BlueMoonBrewCo, using the hashtag “#RaiseAMoon”. For every $5 that was donated, the gigantic moon-like shape would be raised a few more inches into the air.

 

How Nonprofits Can Leverage Crowdfunding: Best Practices and Data | LinkedIn

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 03/26/2014 at 10:36 am

How Nonprofits Can Leverage Crowdfunding: Best Practices and Data | LinkedIn.

‘Wall Street Journal’ announces new site to address the rapidly transforming marketing and advertising industries

In Marketing, Observations, Planning, Public Relations, Social Media on 03/26/2014 at 10:23 am

‘Wall Street Journal’ announces new site – Rockford Record American.

Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today will take a deep and investigative look at all aspects of marketing, including how social and mobile are transforming the industry, along with how television and print media are endeavoring to keep up.

“CMO Today allows us to expand our coverage of some of the most interesting and fast-changing parts of the advertising and media businesses, where digital technology is intersecting with marketing,” said Martin Peers (@mvpeers), the WSJ’s Media and Marketing Bureau Chief.

The new vertical has a full time staff of five, headed up by the WSJ’s newly-appointed Advertising Editor, Suzanne Vranica (@VranicaWSJ), who has nearly 15 years’ experience covering Madison Avenue at the Journal.

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