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Archive for the ‘Marketing’ Category

Philanthropy Power Duo: How Edward Norton and Shauna Robertson Have Raised $150M With Hollywood Charity Game Changer

In Fundraising, Marketing, Planning on 08/15/2014 at 4:21 pm

Philanthropy Power Duo: How Edward Norton and Shauna Robertson Have Raised $150M With Hollywood Charity Game Changer.

CrowdRise, the online fundraising business led by former Hollywood executive Shauna Robertson and her husband, actor Edward Norton, has drawn $150-million for nonprofits since its launch in 2010 and expects to take in another $100-million by the end of the year, The Hollywood Reporter writes in a special section on show business philanthropy.  Many CrowdRise efforts take advantage of the founding couple’s industry connections, with stars like Will Ferrell, Seth Rogen, Olivia Wilde, and Paul Rudd running or pitching for fundraisers. Ms. Robertson said the site’s low overhead and informality, compared to the high-profile galas that make up much Hollywood philanthropy appeals to celebrity campaigners.

 

Where We Came From, State by State : amazing tool for helping you understand your messaging

In Communications, Marketing, Observations, Planning on 08/15/2014 at 11:03 am

Where We Came From, State by State – NYTimes.com.

 

Charity Watchdogs Scoff at Direct Marketers’ Self-Reporting Effort

In Communications, Fundraising, Major Donors, Marketing, Observations, Prospects on 08/05/2014 at 6:22 pm

Charity Watchdogs Scoff at Direct Marketers’ Self-Reporting Effort – News – The Chronicle of Philanthropy

An association of nonprofits and companies that solicit donors through direct marketing has unveiled a new tool for measuring fundraising performance that it hopes donors will consult instead of turning to charity watchdogs.

The Direct Marketing Association Nonprofit Federation, long at war with evaluators like Charity Navigator and CharityWatch, says the new “accountability dashboard“­—which it plans to present at its annual conference in New York on Tuesday—will provide a more accurate picture of fundraising efforts. The nonprofits that use it will post data online in areas like how many new donors they have acquired over the previous three years.

But watchdogs scoffed at the notion of nonprofits reporting on themselves….

Colleges Plan on Big Jump in Fundraising Next Year

In Fundraising, Major Donors, Marketing, Observations on 08/05/2014 at 6:18 pm

Colleges Plan on Big Jump in Fundraising Next Year – News – The Chronicle of Philanthropy

Colleges and universities are aggressively planning to increase donations by a median 16 percent in their 2015 fiscal year, according to a new survey of 335 chief advancement officers in education.

Nearly 60 percent of the survey’s respondents, most of whom were from American colleges and universities, plus a few Canadian participants, said they are aiming for an increase of 10 percent or more in giving next year. More than one in four are planning for a more than 25-percent jump in donations in fiscal 2015, which began July 1 for most colleges and universities.

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

In Communications, Marketing, Planning, Social Media on 06/16/2014 at 12:30 pm

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology.

J.J. Abrams Teases ‘Star Wars: Episode VII’ with UNICEF Charity Initiative Video | Variety

In Fundraising, Marketing, Observations, Planning, Social Media on 05/23/2014 at 1:04 pm

J.J. Abrams Teases ‘Star Wars: Episode VII’ with UNICEF Charity Initiative Video | Variety.

In the new teaser video above, Abrams — speaking from “Episode VII’s”  Abu Dhabi set — introduces “Star Wars: Force for Change,” which he describes as a “brand new initiative that’s dedicated to finding creative solutions to some of the world’s biggest problems. It’s about helping kids all around the world by supporting UNICEF Innovation Labs and Programs.”

The venture, from Disney and Lucasfilm in collaboration with Bad Robot, will raise funds and awareness for UNICEF’s Innovation Labs and its projects benefiting children in need. Fans who donate a minimum of $10 at the initiative’s Omaze page will be entered into a prize draw for the chance to win a trip to London to be Abrams’ guest on the Pinewood Studios set of “Episode VII” and shoot a scene for the new film.

Other rewards for fans who donate include limited edition posters; t-shirts; a lightsaber hilt; concept art and film stills from “Episode VII”; and an advanced screening of the movie in your hometown, depending on the amount pledged.

Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic

In Communications, Fundraising, Marketing, Observations on 05/23/2014 at 12:56 pm

Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic.

…Consumption philanthropy corrupts the very behavior that should expand our capacity for empathy and turns it into the social equivalent of paying a sex worker for “the girlfriend experience.” Philanthropy should imply a categorically different relationship with money than the one we have a consumers: something we embark on because we want to participate in a larger goal of improving the world and linking our values, histories, and resources with the needs of other people. Instead, this sector is increasingly vulnerable to what Michael Sandelcalls “the corrosive tendency of markets” to crowd out non-market values. “When we decide that certain goods may be bought and sold,” according to Sandel, “we decide…that it is appropriate to treat them as commodities, as instruments of profit and use.”

If we insist that this is the only way to effectively address massive social problems, we resign ourselves to a world dictated by consumer impulses. From our Warby Parker glasses all the way down to our TOMS shoes, we can cover ourselves head-to-toe with signifiers of empathy in lieu of actual connection to humans who need help. Philanthropy means “love of humanity.” Yet as philanthropy merges and then is overridden by consumer activity, it is our own humanity that gets lost in the process…

Online Fundraising Goes Mainstream

In Fundraising, Marketing, Observations, Planning, Social Media on 05/20/2014 at 11:03 am

Online Fundraising Goes Mainstream – Online Fundraising – The Chronicle of Philanthropy

Online giving is still growing, but triple-digit annual increases are a thing of the past.

Internet fundraising grew by roughly 13 percent last year, according to a survey of 100 of the largest nonprofits conducted by The Chronicle.

The Chronicle surveyed all the organizations in its Philanthropy 400 rankings of the largest nonprofits measured by annual fundraising. Of the 100 that responded, the Leukemia & Lymphoma Society topped the list, with more than $98-million in Internet gifts in 2013.

While online giving continues to gain steam, it still accounts for a very small portion of the money charities rely on. Among the 76 nonprofits that provided both their online and overall giving totals for 2013, the median share of online gifts is just 2 percent of all donations from private sources.

14 Memorable Quotes From Jab, Jab, Jab, Right Hook

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/15/2014 at 5:27 pm

14 Memorable Quotes From Jab, Jab, Jab, Right Hook.

1. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

2. “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

3. “There is no sale without the story; no knockout without the setup.”

4. “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

5. “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

6. “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”

7. “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.”

8. “One out of every five page views in the United States is on Facebook!”

9. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

10. “If you’re in business, first and foremost, you have to be nice. Show your customers that you care.”

11. “Use every customer point of contact to weave stories about who you are and what your brand stands for.”

12. “It took Flickr two years to reach the milestone of 100 million uploaded pictures; it took Instagram eight months.”

13. “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

14. “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”

Infographic: Cracking the Crowdfunding Code for Your Nonprofit

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/13/2014 at 7:55 pm

Infographic: Cracking the Crowdfunding Code for Your Nonprofit – Online Fundraising, Advocacy, and Social Media -.

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