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Archive for the ‘Marketing’ Category

14 Memorable Quotes From Jab, Jab, Jab, Right Hook

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/15/2014 at 5:27 pm

14 Memorable Quotes From Jab, Jab, Jab, Right Hook.

1. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

2. “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

3. “There is no sale without the story; no knockout without the setup.”

4. “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

5. “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

6. “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”

7. “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.”

8. “One out of every five page views in the United States is on Facebook!”

9. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

10. “If you’re in business, first and foremost, you have to be nice. Show your customers that you care.”

11. “Use every customer point of contact to weave stories about who you are and what your brand stands for.”

12. “It took Flickr two years to reach the milestone of 100 million uploaded pictures; it took Instagram eight months.”

13. “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

14. “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”

Infographic: Cracking the Crowdfunding Code for Your Nonprofit

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/13/2014 at 7:55 pm

Infographic: Cracking the Crowdfunding Code for Your Nonprofit – Online Fundraising, Advocacy, and Social Media -.

The Role of PR in Multicultural Outreach

In Communications, Marketing, Observations on 04/09/2014 at 10:14 am

The Role of PR in Multicultural Outreach – CommPRO.biz.

The top ethnically targeted business or industry publications should be taken into account, and story angles should be chosen with these in mind – consider the industry and audience relevant publications such as Black Enterprise,LatinaStyle or AsianWeek.

Blue Moon Shines Brightly on Americans for the Arts

In Communications, Fundraising, Marketing, Planning, Social Media on 04/02/2014 at 10:31 am

Blue Moon Shines Brightly on Americans for the Arts.

The idea—a fairly new and untapped social engagement strategy—was simple: Throughout the day on March 1, Americans for the Arts would receive a $5 donation from Blue Moon on behalf of anyone who re-tweeted a message from @BlueMoonBrewCo, using the hashtag “#RaiseAMoon”. For every $5 that was donated, the gigantic moon-like shape would be raised a few more inches into the air.

 

How Nonprofits Can Leverage Crowdfunding: Best Practices and Data | LinkedIn

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 03/26/2014 at 10:36 am

How Nonprofits Can Leverage Crowdfunding: Best Practices and Data | LinkedIn.

‘Wall Street Journal’ announces new site to address the rapidly transforming marketing and advertising industries

In Marketing, Observations, Planning, Public Relations, Social Media on 03/26/2014 at 10:23 am

‘Wall Street Journal’ announces new site – Rockford Record American.

Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today will take a deep and investigative look at all aspects of marketing, including how social and mobile are transforming the industry, along with how television and print media are endeavoring to keep up.

“CMO Today allows us to expand our coverage of some of the most interesting and fast-changing parts of the advertising and media businesses, where digital technology is intersecting with marketing,” said Martin Peers (@mvpeers), the WSJ’s Media and Marketing Bureau Chief.

The new vertical has a full time staff of five, headed up by the WSJ’s newly-appointed Advertising Editor, Suzanne Vranica (@VranicaWSJ), who has nearly 15 years’ experience covering Madison Avenue at the Journal.

Facebook Enters the Matrix and Buys Oculus VR for $2 Billion – Businessweek

In Communications, Marketing, Observations, Planning, Social Media on 03/26/2014 at 10:11 am

Facebook Enters the Matrix and Buys Oculus VR for $2 Billion – Businessweek.

Facebook (FB) just announced one of the most peculiar acquisitions in its 10-year history. It has agreed to buy virtual reality headset maker Oculus VR for $2 billion in cash and stock. “There are not that many companies building technologies that can be the next major computer platform,” said Facebook Chief Executive Officer Mark Zuckerberg in a conference call with investors. “We are making a long-term bet that immersive virtual reality will be a part of people’s lives.”

Ads Worth Spreading: These Are The 10 Most World-Changing Ads, According To TED

In Marketing, Observations on 03/17/2014 at 10:31 am

Ads Worth Spreading: These Are The 10 Most World-Changing Ads, According To TED | Co.Create | creativity + culture + commerce.

Chasing Their Star, on YouTube – NYTimes.com

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 02/02/2014 at 12:25 pm

Chasing Their Star, on YouTube – NYTimes.com.

As a result, once-wary advertisers are pouring in. In 2013, YouTube attracted all of Advertising Age’s 100 top spending brands. The company’s ad revenue for last year, according to eMarketer, totaled about $5.6 billion, up 51 percent from 2012. (By comparison, CBS, the most-watched network and three-quarters of a century old, reported $8.5 billion in ad revenue in 2012, the last full year for which data is available.)

It’s a lot of money, but it is spread so thinly among the many content providers that an increasing number are saying they aren’t so sure that the deal makes sense for them financially.

 Some executives of media companies that post videos to YouTube and other sites make basically the same point: YouTube is uploading videos so quickly that it can’t sell enough ads to fill all the potential spaces. It is especially lagging, they say, in selling ads to its two fastest-growing audiences: those coming through mobile devices and those overseas. The executives spoke on condition of anonymity for fear of angering YouTube.

There is no more B2B or B2C: It’s Human to Human, H2H

In Communications, Marketing, Observations on 01/31/2014 at 11:45 am

There is no more B2B or B2C: It’s Human to Human, H2H | Bryan Kramer’s Blog.

KEY TAKEAWAY: Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.

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