In Fundraising, Marketing, Planning on 08/15/2014 at 4:21 pm
Philanthropy Power Duo: How Edward Norton and Shauna Robertson Have Raised $150M With Hollywood Charity Game Changer.
CrowdRise, the online fundraising business led by former Hollywood executive Shauna Robertson and her husband, actor Edward Norton, has drawn $150-million for nonprofits since its launch in 2010 and expects to take in another $100-million by the end of the year, The Hollywood Reporter writes in a special section on show business philanthropy. Many CrowdRise efforts take advantage of the founding couple’s industry connections, with stars like Will Ferrell, Seth Rogen, Olivia Wilde, and Paul Rudd running or pitching for fundraisers. Ms. Robertson said the site’s low overhead and informality, compared to the high-profile galas that make up much Hollywood philanthropy appeals to celebrity campaigners.
In Communications, Fundraising, Major Donors, Marketing, Observations, Prospects on 08/05/2014 at 6:22 pm
Charity Watchdogs Scoff at Direct Marketers’ Self-Reporting Effort – News – The Chronicle of Philanthropy
An association of nonprofits and companies that solicit donors through direct marketing has unveiled a new tool for measuring fundraising performance that it hopes donors will consult instead of turning to charity watchdogs.
The Direct Marketing Association Nonprofit Federation, long at war with evaluators like Charity Navigator and CharityWatch, says the new “accountability dashboard“—which it plans to present at its annual conference in New York on Tuesday—will provide a more accurate picture of fundraising efforts. The nonprofits that use it will post data online in areas like how many new donors they have acquired over the previous three years.
But watchdogs scoffed at the notion of nonprofits reporting on themselves….
In Fundraising, Major Donors, Marketing, Observations on 08/05/2014 at 6:18 pm
Colleges Plan on Big Jump in Fundraising Next Year – News – The Chronicle of Philanthropy
Colleges and universities are aggressively planning to increase donations by a median 16 percent in their 2015 fiscal year, according to a new survey of 335 chief advancement officers in education.
Nearly 60 percent of the survey’s respondents, most of whom were from American colleges and universities, plus a few Canadian participants, said they are aiming for an increase of 10 percent or more in giving next year. More than one in four are planning for a more than 25-percent jump in donations in fiscal 2015, which began July 1 for most colleges and universities.
In Communications, Fundraising, Marketing, Observations on 05/23/2014 at 12:56 pm
Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic.
…Consumption philanthropy corrupts the very behavior that should expand our capacity for empathy and turns it into the social equivalent of paying a sex worker for “the girlfriend experience.” Philanthropy should imply a categorically different relationship with money than the one we have a consumers: something we embark on because we want to participate in a larger goal of improving the world and linking our values, histories, and resources with the needs of other people. Instead, this sector is increasingly vulnerable to what Michael Sandelcalls “the corrosive tendency of markets” to crowd out non-market values. “When we decide that certain goods may be bought and sold,” according to Sandel, “we decide…that it is appropriate to treat them as commodities, as instruments of profit and use.”
If we insist that this is the only way to effectively address massive social problems, we resign ourselves to a world dictated by consumer impulses. From our Warby Parker glasses all the way down to our TOMS shoes, we can cover ourselves head-to-toe with signifiers of empathy in lieu of actual connection to humans who need help. Philanthropy means “love of humanity.” Yet as philanthropy merges and then is overridden by consumer activity, it is our own humanity that gets lost in the process…