In Fundraising on 04/15/2014 at 5:08 pm
Fundraising Blitzes Bring Colleges Big Money in a Matter of Days – The Chronicle of Philanthropy
Colgate University marked a recent Friday the 13th by raising $5.1-million—its biggest one-day haul ever.
Columbia University raised even more last year during a one-day event, nearly $8-million.
Muhlenberg College, a small liberal-arts institution, raised more than $212,000 in a 24-hour push. Of the 1,430 people who gave to the drive, 16 percent were donors who had not given to the college in at least a year—and nearly one in four had never given.
For a growing number of colleges and universities, these fundraising blitzes are sparking explosions in donor support. The events, which colleges dub “money bombs” after a term coined in quick-hit political fundraising campaigns, are aimed at prodding alumni to give to campaigns that begin and end fast—over 24 hours, 36 hours, or 125 hours.
In Fundraising, Major Donors, Observations on 04/11/2014 at 8:00 pm
Will Knight challenge hurt or help nonprofit fundraisers?.
Johnson said the Knight challenge had the potential to create funding difficulties for some of the smaller organizations that might find donors tapped out, but many of the fundraisers said that the Knight challenge might become a rising tide that could lift all their boats. New donors will likely be identified, and Phil Knight himself might be signaling his future philanthropy could be on the rise.
“The philanthropy landscape is beginning to change,” Johnson said. He told the conference audience that they could not expect to continue business as usual and that if they were going to survive, they likely would need to “pay more attention to their business practices.”
Attendees, who ranged from the Oregon Humane Society to Meals On Wheels, spoke of potentially increasing collaboration with one another in the future, though that almost never extends to sharing the names of donors. Johnson said it was unlikely OHSU would share the names of any new philanthropists it uncovers as part of its fundraising campaign.
In advance of the meeting, the organization commissioned a survey of local nonprofits. When asked whether the Knight challenge would, in fact, be “a rising tide that lifts all boats,” 47 percent of fundraisers said it was unlikely and 27 percent said they were neutral. Smaller nonprofits that raised less than $500,000 in 2013 were more likely to voice concern about the Knight grant, according to the survey.
Those numbers suggest a high level of concern, according to Johnson. “Fundraisers are a pretty optimistic lot,” he said.
In Fundraising on 04/09/2014 at 5:52 pm
A new report on Internet giving to major nonprofit groups found online donations totaled nearly $325-million last year, a 14 percent increase from 2012, according to tech-news site Mashable.
The eNonprofit Benchmarks study by the Nonprofit Technology Network and M+R, which provides strategic services for charities, measured online advocacy and fundraising by 53 large organizations, including the Sierra Club, Feeding America, and Planned Parenthood.
According to the analysis, the number of gifts also rose by 14 percent to 5.5 million in 2013, with the average donation growing from $60 to $68. The assessed groups saw their website traffic grow by 16 percent, and their number of Facebook fans and Twitter followers swelled by an average of 37 percent and 46 percent, respectively.
In Fundraising, Observations on 03/31/2014 at 6:57 pm