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Archive for the ‘Communications’ Category

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology

In Communications, Marketing, Planning, Social Media on 06/16/2014 at 12:30 pm

14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology.

Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic

In Communications, Fundraising, Marketing, Observations on 05/23/2014 at 12:56 pm

Is For-Profit the Future of Non-Profit? – Amy Schiller – The Atlantic.

…Consumption philanthropy corrupts the very behavior that should expand our capacity for empathy and turns it into the social equivalent of paying a sex worker for “the girlfriend experience.” Philanthropy should imply a categorically different relationship with money than the one we have a consumers: something we embark on because we want to participate in a larger goal of improving the world and linking our values, histories, and resources with the needs of other people. Instead, this sector is increasingly vulnerable to what Michael Sandelcalls “the corrosive tendency of markets” to crowd out non-market values. “When we decide that certain goods may be bought and sold,” according to Sandel, “we decide…that it is appropriate to treat them as commodities, as instruments of profit and use.”

If we insist that this is the only way to effectively address massive social problems, we resign ourselves to a world dictated by consumer impulses. From our Warby Parker glasses all the way down to our TOMS shoes, we can cover ourselves head-to-toe with signifiers of empathy in lieu of actual connection to humans who need help. Philanthropy means “love of humanity.” Yet as philanthropy merges and then is overridden by consumer activity, it is our own humanity that gets lost in the process…

Nonprofit Storytelling with Video

In Communications, Observations on 04/19/2014 at 2:37 pm

Nonprofit Storytelling with Video | Pamela Grow.

Disrupting the nonprofit sector | Socialbrite

In Communications, Fundraising, Observations, Planning, Social Media on 04/19/2014 at 2:32 pm

Disrupting the nonprofit sector | Socialbrite.

The 2014 Nonprofit Technology Conference, which took place last week in DC, is a conference that so many nonprofit tech and communications staffers look forward to every year because of the great sessions, useful tips and tools, and awesome people committed to using technology to advance social good.

I was pretty excited when I saw that there was a “Disrupting the Nonprofit Sector” session. I like forward-thinking panels of this type because I look to conferences for two things: practical tools and updates on my sector that I can use straightaway on Monday morning, and importantly, sessions on the future of our sector.

 

14 Memorable Quotes From Jab, Jab, Jab, Right Hook

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/15/2014 at 5:27 pm

14 Memorable Quotes From Jab, Jab, Jab, Right Hook.

1. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

2. “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

3. “There is no sale without the story; no knockout without the setup.”

4. “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

5. “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

6. “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”

7. “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.”

8. “One out of every five page views in the United States is on Facebook!”

9. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

10. “If you’re in business, first and foremost, you have to be nice. Show your customers that you care.”

11. “Use every customer point of contact to weave stories about who you are and what your brand stands for.”

12. “It took Flickr two years to reach the milestone of 100 million uploaded pictures; it took Instagram eight months.”

13. “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

14. “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”

Infographic: Cracking the Crowdfunding Code for Your Nonprofit

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/13/2014 at 7:55 pm

Infographic: Cracking the Crowdfunding Code for Your Nonprofit – Online Fundraising, Advocacy, and Social Media -.

Five Best Practices in Nonprofit Crowdfunding

In Communications, Fundraising, Social Media on 04/10/2014 at 10:20 pm

Five Best Practices in Nonprofit Crowdfunding | Beth’s Blog.

 

What Does Your Logo Color Really Mean? [Infographic]

In Communications on 04/09/2014 at 5:54 pm

What Does Your Logo Color Really Mean? [Infographic].

The Role of PR in Multicultural Outreach

In Communications, Marketing, Observations on 04/09/2014 at 10:14 am

The Role of PR in Multicultural Outreach – CommPRO.biz.

The top ethnically targeted business or industry publications should be taken into account, and story angles should be chosen with these in mind – consider the industry and audience relevant publications such as Black Enterprise,LatinaStyle or AsianWeek.

Infographic on World Giving

In Communications, Fundraising, India & International Philanthropy, Observations, Planning on 04/07/2014 at 4:29 pm

CAF_WGI_Infographic.png (1500×7723).

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