This is an initiative of Charity Spring.
Ideas, articles, links and other resources are curated here on the broad topic of donor relations to help you advance your cause. If we exalt any particular book, blog or service here, it’s the result of sincere enthusiasm, not because we receive any kind of compensation for doing so. This blog is a chronicle of what we are finding useful in the ever evolving world of fundraising and marketing communications.
The items curated here address primarily what is of interest to community based organizations without the benefit of a “natural donor constituency” and how they can can capture, hold and bolster the interest and investment of donors, especially through strategic marketing communications.
With regard to marketing communications, major individual donors expect it, corporations need it, the media welcomes it, and foundations require it. More about helping new and traditional media tell your story can be found at Charity Spring’s blog on Charity Media.