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Archive for 2014|Yearly archive page

Nonprofit Storytelling with Video

In Communications, Observations on 04/19/2014 at 2:37 pm

Nonprofit Storytelling with Video | Pamela Grow.

Disrupting the nonprofit sector | Socialbrite

In Communications, Fundraising, Observations, Planning, Social Media on 04/19/2014 at 2:32 pm

Disrupting the nonprofit sector | Socialbrite.

The 2014 Nonprofit Technology Conference, which took place last week in DC, is a conference that so many nonprofit tech and communications staffers look forward to every year because of the great sessions, useful tips and tools, and awesome people committed to using technology to advance social good.

I was pretty excited when I saw that there was a “Disrupting the Nonprofit Sector” session. I like forward-thinking panels of this type because I look to conferences for two things: practical tools and updates on my sector that I can use straightaway on Monday morning, and importantly, sessions on the future of our sector.

 

14 Memorable Quotes From Jab, Jab, Jab, Right Hook

In Communications, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/15/2014 at 5:27 pm

14 Memorable Quotes From Jab, Jab, Jab, Right Hook.

1. “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

2. “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

3. “There is no sale without the story; no knockout without the setup.”

4. “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

5. “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

6. “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”

7. “Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.”

8. “One out of every five page views in the United States is on Facebook!”

9. “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

10. “If you’re in business, first and foremost, you have to be nice. Show your customers that you care.”

11. “Use every customer point of contact to weave stories about who you are and what your brand stands for.”

12. “It took Flickr two years to reach the milestone of 100 million uploaded pictures; it took Instagram eight months.”

13. “Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.”

14. “The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”

Fundraising Blitzes Bring Colleges Big Money in a Matter of Days

In Fundraising on 04/15/2014 at 5:08 pm

Fundraising Blitzes Bring Colleges Big Money in a Matter of Days – The Chronicle of Philanthropy

Colgate University marked a recent Friday the 13th by raising $5.1-million—its biggest one-day haul ever.

Columbia University raised even more last year during a one-day event, nearly $8-million.

Muhlenberg College, a small liberal-arts institution, raised more than $212,000 in a 24-hour push. Of the 1,430 people who gave to the drive, 16 percent were donors who had not given to the college in at least a year—and nearly one in four had never given.

For a growing number of colleges and universities, these fundraising blitzes are sparking explosions in donor support. The events, which colleges dub “money bombs” after a term coined in quick-hit political fundraising campaigns, are aimed at prodding alumni to give to campaigns that begin and end fast—over 24 hours, 36 hours, or 125 hours.

Infographic — Giving Trends 2013

In Fundraising, India & International Philanthropy, Observations, Planning on 04/13/2014 at 8:00 pm

Online Giving Trends: Blackbaud Report on Charitable Giving in 2013 | Third Sector Today.

10 Most Frequently Viewed Charities : Charity Navigator

In India & International Philanthropy, Observations on 04/13/2014 at 7:58 pm

10 Most Frequently Viewed Charities : Charity Navigator.

Rank Charity Views
1 Wounded Warrior Project 34,340
2 American Red Cross 9,485
3 Doctors Without Borders, USA 7,173
4 United States Fund for UNICEF 7,108
5 ALSAC – St. Jude Children’s Research Hospital 6,814
6 World Vision 6,674
7 Save the Children 6,012
8 American Cancer Society 5,807
9 American Society for the Prevention of Cruelty to Animals 5,625
10 DAV (Disabled American Veterans) Charitable Service Trust 5,090

Infographic: Cracking the Crowdfunding Code for Your Nonprofit

In Communications, Fundraising, India & International Philanthropy, Marketing, Observations, Planning, Social Media on 04/13/2014 at 7:55 pm

Infographic: Cracking the Crowdfunding Code for Your Nonprofit – Online Fundraising, Advocacy, and Social Media -.

Introducing the Impact Genome Project | Stanford Social Innovation Review

In Planning on 04/13/2014 at 7:52 pm

Introducing the Impact Genome Project | Stanford Social Innovation Review.

The basis of developing this “synthetic” data is a comprehensive mapping of the factors involved in predicting a specific outcome. In 1990, the Department of Energy and the National Institutes of Health launched the Human Genome Project to predict health outcomes. In 2000, Pandora created the Music Genome Project to quantify music and predict songs that are likely to produce the outcome of a heightened listening experience. And now, in 2014, we’re announcing the launch of the Impact Genome Project, a massive effort to systematically codify and quantify the factors that research has shown drive outcomes across the entire social sector.

Will Knight challenge hurt or help nonprofit fundraisers?

In Fundraising, Major Donors, Observations on 04/11/2014 at 8:00 pm

Will Knight challenge hurt or help nonprofit fundraisers?.

Johnson said the Knight challenge had the potential to create funding difficulties for some of the smaller organizations that might find donors tapped out, but many of the fundraisers said that the Knight challenge might become a rising tide that could lift all their boats. New donors will likely be identified, and Phil Knight himself might be signaling his future philanthropy could be on the rise.

“The philanthropy landscape is beginning to change,” Johnson said. He told the conference audience that they could not expect to continue business as usual and that if they were going to survive, they likely would need to “pay more attention to their business practices.”

Attendees, who ranged from the Oregon Humane Society to Meals On Wheels, spoke of potentially increasing collaboration with one another in the future, though that almost never extends to sharing the names of donors. Johnson said it was unlikely OHSU would share the names of any new philanthropists it uncovers as part of its fundraising campaign.

In advance of the meeting, the organization commissioned a survey of local nonprofits. When asked whether the Knight challenge would, in fact, be “a rising tide that lifts all boats,” 47 percent of fundraisers said it was unlikely and 27 percent said they were neutral. Smaller nonprofits that raised less than $500,000 in 2013 were more likely to voice concern about the Knight grant, according to the survey.

Those numbers suggest a high level of concern, according to Johnson. “Fundraisers are a pretty optimistic lot,” he said.

Five Best Practices in Nonprofit Crowdfunding

In Communications, Fundraising, Social Media on 04/10/2014 at 10:20 pm

Five Best Practices in Nonprofit Crowdfunding | Beth’s Blog.

 

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