jamesmschaffer

New Pubs Send Profits to Charity – NYTimes.com

In Marketing, Observations on 01/21/2013 at 10:11 am

New Pubs Send Profits to Charity – NYTimes.com.

The beer-for-charity movement, like the microbrew phenomenon that preceded it, is different depending on where you look. In Houston, for example, where a group of giving-minded bar owners opened a place called the Okra Charity Saloon last month, patrons get a vote with every drink as to which charity should receive the next month’s profits. A project in Melbourne, Australia, plans to put geography into the equation — sale of a beer from Africa, for example, will be linked to microloans or charities in the country of the beer’s origin.

Other projects are in some stage of development, in cities from Hyderabad, India, to San Francisco.

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