jamesmschaffer

The Stubborn 2% Giving Rate

In Fundraising, Major Donors, Observations on 06/18/2013 at 3:18 pm

The Stubborn 2% Giving Rate – News – The Chronicle of Philanthropy

Americans gave $316.2-billion to charity last year, according to “Giving USA,” the annual survey of philanthropy that was released this week. And in a statistic that offers no surprises no one, that represented 2 percent of the country’s gross domestic product, the same as in 2011.

In fact, giving as a share of GDP has rarely strayed far from 2 percent over the past four decades—despite the huge growth in the number of charities and fundraisers and periodic crusades to encourage greater giving.

 

Why the Rich Don’t Give to Charity – Ken Stern – The Atlantic

In Major Donors, Observations on 06/18/2013 at 11:07 am

Why the Rich Don’t Give to Charity – Ken Stern – The Atlantic.

Wealth affects not only how much money is given but to whom it is given. The poor tend to give to religious organizations and social-service charities, while the wealthy prefer to support colleges and universities, arts organizations, and museums. Of the 50 largest individual gifts to public charities in 2012, 34 went to educational institutions, the vast majority of them colleges and universities, like Harvard, Columbia, and Berkeley, that cater to the nation’s and the world’s elite. Museums and arts organizations such as the Metropolitan Museum of Art received nine of these major gifts, with the remaining donations spread among medical facilities and fashionable charities like the Central Park Conservancy. Not a single one of them went to a social-service organization or to a charity that principally serves the poor and the dispossessed. More gifts in this group went to elite prep schools (one, to the Hackley School in Tarrytown, New York) than to any of our nation’s largest social-service organizations, including United Way, the Salvation Army, and Feeding America (which got, among them, zero).

Digital Marketing and the Impact of Video

In Marketing, Social Media on 06/17/2013 at 10:55 am

Digital Marketing and the Impact of Video – CommPRO.biz.

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